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Videos

Stop with why

Byron Sharp’s “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can’t go on with your job like you did before. But how?

Catalogue: Congress 2017: Visionary
Authors: Angelique de Reuver, Bram Jonkheer
November 27, 2017
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Citation

de Reuver and Jonkheer (2017a, November 27). Stop with why. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/stop-with-why-9195


Videos

Battle for the brain

Through the mirror, back to the past, and into the future...market research, people exploration, brainwaves and the year 2087: A short story for a world of uncertainty.

Catalogue: Congress 2017: Visionary
Author: Cynthia Lynn Miller
November 27, 2017
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Citation

Miller, C. L. (2017a, November 27). Battle for the brain. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/battle-for-the-brain-9175


Videos

Do you believe in what only a few people say?

Speech by Karolina Tutaj, Manager, Marketing Science Insights, Booking.com, Netherlands.

Catalogue: Congress 2017: Visionary
Author: Karolina Tutaj
November 27, 2017
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Citation

Tutaj, K. (2017a, November 27). Do you believe in what only a few people say?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/do-you-believe-in-what-only-a-few-people-say-


Videos

From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
November 27, 2017
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Citation

Debaere, De Ruyck and Coussement (2017a, November 27). From hype to reality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-hype-to-reality-9184


Videos
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Citation

Buder, F. (2017a, November 10). Market research from a client perspective. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-from-a-client-perspective


Research papers

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
November 7, 2017
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Citation

Smiley and Blades (2017a, November 07). The marketing impact score. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-marketing-impact-score-9139


Videos

Paragon partnership with Save the Children UK

The Paragon partnership connects market research agencies with NGOs to provide support on research. Paragon is supporting Save the Children UK in its research on adolescent girl nutrition and child marriage in Western and Central Africa. The...

Catalogue: Congress 2017: Visionary
Author: Alexis Nestour
October 26, 2017
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Citation

Nestour, A. (2017a, October 26). Paragon partnership with Save the Children UK. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/paragon-partnership-with-save-the-children-uk


Videos

Virtual reality meets traditional research

Virtual Reality (VR) is becoming more widely available for consumers. The GfK Tech Trends Report 2017 shows an increased consumer interest in VR with 40% of UK consumers, above 18 years old, intending to buy a VR device in the next 12 months.

Catalogue: Congress 2017: Visionary
Author: Alexandra Chirilov
Company: GfK
October 26, 2017
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Citation

Chirilov, A. (2017a, October 26). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research-9112


Videos

From the dusted drawer to the top of the pile

The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...

Catalogue: Congress 2017: Visionary
Authors: Jasper Melchers, Iris van Loon
Company: SKIM
October 26, 2017
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Citation

Melchers and van Loon (2017a, October 26). From the dusted drawer to the top of the pile. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-the-dusted-drawer-to-the-top-of-the-pile-9103